It’s no secret that while anyone can blog, only a few can succeed in blogging.
Bloggers have put a lot of efforts to write their blog. – From researching for relevant information to finding the perfect words to convey their thought, most bloggers spend hours writing, editing, and, revising to perfect their winning post. Rinse and repeat make it perfect, right?
However, what’s frustrating is that their carefully-crafted blog posts receive little to no engagement after they hit “Publish”.
How can they have a blog with great readership? What’s the secret behind writing an engaging post?
If you’re one of the many bloggers is struggling with getting your blog post “noticed”, then the following tips can help you to brush up your skills and write an engaging blog.
Always consider your audience.
It doesn’t matter whether your site is a digital marketing service provider in Delhi or an IP law firm in the Philippines, every blog has its own target audience. Always remember that the very reason why your blog exists is no other than them.
And so, it is only crucial to get to know your audience so you can come up with a post that will attract readership.
Before you even develop your content, consider potential ideas and pitches that might pique your readers’ interests.
Let’s say for example, your audience are mostly millennials. With that, you no longer need to provide them details on how to get started using social media because chances are they already knew about it. What you can do instead is give them advices on how to adjust their social profiles into something more professional then justifying the reasons why (eg. to attract more recruiters/ employers).
Provide a nailing effect.
Being a blogger yourself, perhaps you’re very much aware that readers don’t generally read beyond headlines and/ or first lines. In fact, as cited from Huffington Post, Wishpond contributor James Scherer says that “recent studies reveal that while 80% of people will read headline copy, only 20% will read the rest.”
Whether it is for headlines or first lines, give your article a hell of a hook and make sure it compels. Ensure that it will attract and will make your audience want for more.
If you want to make your first sentence a great one, an article from Hongkiat has provided some ideas you can choose from:
- Thought-provoking question – “Do you know what a blog post and a sandwich have in common?”
- Quote – “Ernest Hemingway once said: ‘There is nothing to writing. All you do is sit down at a typewriter and bleed.’
- Statistic – “As per the Official Federation of Bloggers, 99.9 percent of bloggers experience writer’s block.”
- Story – “The other day, I had a Newtonian experience. That is, an apple fell on my head.”
Never lay your cards on the table all at once.
Have someone told you that blogging is no different from being in a relationship? Well, it’s for the fact that when you give your all at once, chances are they’ll get tired of you earlier.
It’s important to make your audience crave for more in order to drive more visits to your blog. If you give them all your great ideas, top secrets and good contents in just single go, you will have nothing left to blog next. And so, see to it that you have enough loose ends leaving your audience wanting more.
Some awesome ways are writing papers or to write a series of posts. You can write 31 daily updates over a month using a similar theme topic. It will provide signals to your readers that you’re about to explore a subject over numbers of days and will therefore create anticipation and build momentum on your content.
Link and connect posts to older ones.
As someone visits your blog, it is probably his first time. With that, it cans be an opportunity to make them stay so as to sustain them along the way. That being said, consider linking your posts to other project tutorials you have published previously. It will let them be familiarized with your blog. And instead of searching for other blogs to fill their needs and help them with their queries, your connecting posts can keep them along the way.
Hear your audience.
You might have experienced being with someone who keeps talking and talking and won’t even let you speak. Can you remember how you hated it? Well, the same feeling goes to your audience if you keep on blabbering and won’t even mind hearing a thing from them.
Being too comprehensive or know – it – all type of blogger would not make you great of a blogger; it can only annoy your audience thus making them go away.
Understand that your readers desire to be heard as well. That being said, what you needed to do is to ask them. As a blogger, you can give them some opportunities to share and impart their own experiences. You may ask for their opinions about your post or allow them suggest a topic for your blogs in the future. That’s how great ideas happen. Provide them a chance to teach you in the same manner you teach them. It’s for the better, isn’t it?
Needless to say, the more engaging your blogs are, the better results there will be. Follow the mentioned tips and see how things will go. You may not see a quick change and improvement in your blog engagement. Nonetheless, if you consistently practice these, it will surely lead you to your objective.