If we are all aware of the stakes of a presence on the Internet, we often forget that it requires skill and a real preparation.
Just as one does not become a plumber or web designer, it is impossible to communicate effectively on the internet without a coherent communication strategy.
If you still have doubts about the importance for your company to be present and to communicate on the Internet, a statement released by Email-Brokers ( the major player in database management ) reminds us that “81% of companies that went bankrupt in 2016 have simply failed to bet on the Net. “ Something to think about those who are still hesitant to take the plunge or those who crossed without much conviction.
Other figures are drawn in this study confirm that the French company taking a worrying delay on the Internet:
- 74% of websites have not been updated for over a year,
- A decrease of 0.31% of the number of active sites between 2015 and 2016,
- 31% of online sites are not consistent ( without contact information, usurpation of .com , …).
Why be on the internet?
Being present and communicate on the internet has become a must , even for small businesses, the first reaction of most people is to seek information on the Internet instead of the traditional Yellow Pages directory.
For proof, Solocal Group, the parent company of Yellow Pages has committed in early 2013 a program called Digital 2015, the plan aims to make the European leader in local Internet communications in 2015, with 75% of its revenues generated by digital activities at the expense of paper directories.
If you are not visible on the web, you soon will exist more for these new prospects with new habits,all those for whom Google is the first counselor .
Some tips to communicate on the Internet?
Your Internet communication must value your business, your business, your products and should help you make yourself known to your customers, to sell and attract new customers.
Your internet presence can be of different types depending on your project, it can go through the creation of a website , a Google Adwords campaign or a simple presence on social networks .
Before you jump in net adventure, you ask at least the following 6 questions before you take the plunge:
- Why be present on the web?
- Why make or remake your website?
- What are your goals and needs ?
- What budget devoted to the creation or redesign of my website?
- When your website to be completed and online?
- Who will live website and how?
then please contact a web agency, it will examine your entire project and propose a solution to be present and communicate effectively on the web.
Today it is risky for a company to stay away from new forms of communication and must keep in mind that having an internet business must register in time and monitor changes in the web.