Social media is one of the most effective tools out there for generating that awareness and standing high as an effective digital marketing strategy for businesses and individual brands as well. The different platforms are advancing in technology so that services like the sharedcount, are keeping users informed on the performance of their products or business on social networks.
Obscurity is dangerous
Social media is constantly growing and so is the number of people joining the different platforms, today more than ever, in different age groups.
A fact about social media now is that it has been resolved as the go-to search engine so that your business’s biggest problem as at now should be obscurity. If people can’t find you on social media, they don’t know you, and consequently, they won’t do business with you.
The thing about social media is that there are so many platforms that can overwhelm any user, especially as of matters marketing.
If your marketing is to be valuable to you and yield the amount of success anticipated, you must know that time matters. The different social media platforms function differently so that while your marketing messages might be doing very well on Facebook at a particular time, they might be underperforming on Twitter.
Different platforms have different users and different behavioral patterns, therefore be sure to test out different types of content at various posting times uniquely for the different platforms.
You must be personal
While it might seem obvious to you that social media is a social and relational platform, it is more in-depth to look at social media as being personal.
This might explain why some of your marketing messages, like the automated responses, never perform well and your business has not yet gained any traction.
Even though automation is great especially for busy organizations, look for opportunities to engage with your audience, and more so, to respond to their feedback. Create content that is more personal and relatable to people.
Building an online audience is a grind
Like in the physical setup, most businesses might thrive from creating a good product and letting that bait the customers to them, but applying this on social media will disintegrate your marketing efforts.
In an ideal setup, sharing a substantial of consistent quality content may drive traffic your way, but even then, building an online audience is a grind. If you are looking to grow your business, go after your audience, instead of just turning on the lights and waiting for them to come to you.
You may be required to follow a good number of people so as to gain your own following. More so, it goes far more than just sharing your content, so that, every once in a while, you may be required to share other people’s content, even just for relationship-building.
It takes time
Ever heard of an overnight internet sensation? Unfortunately, this is not so easy to come by. On social media, the hard truth is that it takes time to thrive, or even to gain followers.
It will take more than just having great products to offer people and good content. Social media is a combination of amazing content, active participation, timely responsiveness and consistency in newly formed practices.
Have patience, as you would with any other part of your business operation, but do not allow yourself to get complacent either.
Content demands variety
As an amazing content creator, it could be getting to you when people do not positively respond to your content, and what nobody told you are, content demands variety.
Depending on your type of business/brand and industry of operation, you may consider the content you are sharing as ideal. However, there is more you should do.
Incorporate visual elements into your content and resolve to multimedia types of content, including images, videos and ultimately text. Ensure your content is interesting to you and relevant to your industry, but more so, is interesting to your target audience.
Social media users want to be educated and entertained, thus, ensure you provide them more value in the content you share.
Even with such great insights, it is not nearly over how many secrets social media has to yet be explored. So instead of worrying too much over what else you do not know, do your absolute best to provide as much value as possible for your target audience, and you shall reap the reward – eventually!