Guest posting has been one of the most recommended tactics to build and grow a blog. Just one guest post on one influential and reputable site can provide you a significant boost in your brand and traffic which can eventually increase your audience. However, be reminded that you won’t merely receive these advantages on the day your guest post gets live considering Google’s caching. But your efforts won’t be put into waste as your guest post will help you gradually and continuously in the coming weeks, months, and even years.
Guest posting makes your business exposed to a much more extensive and a more significant number of audiences. In fact, numerous bloggers rely on guest posting alone when it comes to marketing for their blog.
Guest Posting by definition :
Guest posting is simply a process of creating content or blog for publication on high-quality sites that accept contributions. It will help you build your reputation and drive traffic to your personal blog. It’s like literally giving away a good content for free. But though you won’t get payment for your excellent content, you’ll get benefits through the targeted traffic that’s driven to your blog or site. More than that, it enables your blog to increase its rankings in the search engine as a result of the links and keywords dropped for your own blog.
Remember: The more influence a site has, the more benefits you can reap. To gain better results, it is advisable to write guest posts on blogs that have much better positions on SERPs (Search Engine Result Pages) than yours. This will maximize the results that you will receive and here are the specific areas where your blog will benefit:
Increased Blog Traffic :-
Guest posting will send many different targeted visitors to your blog or website, and this is useful mainly for business websites.
Increased online visibility :-
Guest posting will help you make your site get a much better ranking in search engines.
Builds online influence :-
Guesting posting is an essential way to influence other people, whether it’s with regards to their business or personal life. This kind of opportunity is available if you do blogs, but guest blogging can increase the viewers’ number because many bloggers attract their audiences as well.
Foster credibility and authority: Through guest blogging, you can get the chance to associate with a lot of top bloggers related to your niche. When the other bloggers start to notice your name on a regular basis, they will start giving you the recognition you deserve to have. You have the opportunity to create a portfolio, and by doing this, a lot of people will begin trusting you.
Post Quality :
A guest post needs to be in high-quality content and very informative. It’s important to feature the author’s biography or a resource box that will provide the information regarding your organization and the ways the readers can reach or get in touch with you. It’s also important to understand that when writing guest posts, you’re gaining access to another blogger’s traffic; therefore, you need to ensure that the articles that you’ve submitted are representing you and your brand in the best way possible.
Moreover, it’s also important to offer a benefit-oriented content to cater to the needs and wants of the specific audience. Sometimes, it might take a while to establish a proper relationship with credible experts. However, when you already succeeded, your business and your writing will surely thrive as well.
Why accept guest blogs to your site?
You should also ask your audience to write guest posts on your blog. You can agree to the articles if they’re original, unique and SEO optimized. It’s complete nonsense if you think that the world will discover your blog on its own. You should send targeted visitors to your site, and through guest blogging, your blog can have a significant presence on the Internet.
There’s no doubt that it’s one of the effective ways to establish quality backlinks. It doesn’t matter whether you’re running a small or big company; guest blogging will take your web page to the next level. Also, it helps you boost your SEO power as well as online popularity. Even without making any investment in any particular SEO strategies or going for link building, your web page can have a good position and significant ranking on popular search engines.
Now that you already know the importance of guest blogging, here are some actionable tips to discover blogging opportunities in your niche:
Where to find guest post site?
To find guest posting opportunities, you can utilize the following searches:
Keyword “write for us” e.g., fashion “write for us.”
Keyword “become a guest blogger”
Competitors’ Backlinks :
This is one of the best and most useful methods to find guest blogging opportunities in your niche. You can use tools like Open Site Explorer by MOZ or SEMrush to discover backlinks of your competitors. Once you have a list of backlinks, identify sites that accept guest posts and reach out to the site owners.
Some websites connect guest bloggers with site owners looking for guest contributions. Guest Crew is one of such platforms that host guest contributors as well as sites that are looking to have free content for their blog. Guest Crew is an open marketplace and registration process is simple.
Wrapping Up :
Successful guests blogs will make an impact in the thoughts of readers and viewers. They will be able to remember your posts for years, and in this way, you will be able to make your online profile and reputation of content writing.
People can tell if you’re authentic and can be relied. Aside from getting attention for your brand, it is also an opportunity for you to improve your online visibility. You’ll be able to communicate with other expert blog owners and discover out what other people are thinking about your writing.